Adapting to the red sea crisis: strategies for supply chain resilience

The escalation of Houthi attacks in the Red Sea has forced shipping companies to reroute vessels around Africa, significantly impacting global supply chains. In December 2023, the effects were massive: extended transport time, increased costs due to rerouting and volatile freight prices. Sea freight prices peaked at around $4,000 per container but have since decreased by 25%. As prices continue to fall, it’s time for organizations to re-negotiate and gear up for the impending rebound.

Near-future scenarios and customized solutions for optimal value protection


Our approach

Unlock the potential of supply chain management with our versatile solutions that cater to a wide range of industries and commodities. Our approach facilitates a seamless transition to alternative markets, ensuring a gradual and effective conversion for your business success.

Discover our offering


Mitigating bottlenecks: advocating close monitoring and strengthening supply chain resilience

Monitoring of situation & determine point of change

  • Evaluate if used routes are affected by the resolution of the red sea distraction (Continuous Monitoring)
  • Evaluate spot market prices and benchmark against current conditions


Index monitoring & secure price adjustments

  • Monitoring of the indices and the spot market to determine the actual price level
  • Evaluate the costs with the rerouting of the sea-freight against the cost of switching routes and transportation modes


Negotiation program to recover pre-crisis level

  • Conduct rapid and data-based negotiations to restore the pre-crisis price level with incumbent providers
  • Conduct sea freight RfQ to challenge incumbent providers and


Investigate and assess alternatives via RfQ

  • Assess alternative modes like rail freight and route mixes (air-road-ocean) e.g. via Jebel Ali Airport via a door-to-door RfQ without any restrictions regarding lanes or modes
  • Evaluate freight costs against lead time improvement


Evaluation of alternatives in logistics and sourcing

  • Evaluate buffer stock building through internal/external warehousing options
  • Adjust the S&OP process to reflect increasing delivery time
  • Assess your category portfolio to pinpoint commodities suitable for nearshoring
  • Prioritize re-/nearshoring to boost supply chain resilience, reduce CO2-emission and lower product price




Tailored solutions ready to assist in managing the challenge


  • Evaluation and classification of actual and potential risks
  • Derivation and prioritization of concrete measures


Find out more

  • Quick analysis of current situation and rapid negotiation to unwind price increases
  • Balance increased freight cost by realization of commercial and technical levers e.g door-to-door RfQ


Find out more

  • Build an analytical model of your supply chain network to re-design/ adapt your footprint to new conditions
  • Empower your S&OP process with scenario planning tools to quickly react on criticalities
  • Mapping supply networks to enhance supply chain visibility
  • Assessment of categories to evaluate applic-ability, benefits & business case


Find out more


Get to know our experts

Patrick Lepperhoff

Principal Contact

Jan Mersmann

Principal Contact

Gain more insights into related topics


What can companies do now and how can they protect themselves against supply bottlenecks and rising freight prices in the long term?

INVERTO Magazines

When people have talked about supply chain alignment over the last 20 years, they have often ended up saying that global sourcing is the order of the day. In our cover story, we reveal which factors are key for nearshoring and building local supply chains – and how you can shape the process.

Supply Chain Management

Patrick Lepperhoff speaks to the BBC’s Asia Business Report on the Red Sea shipping disruption