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Rudolf TrettenbreinManaging Director , Vienna


Areas of expertise

  • Retail
  • Private label products
  • Consumer goods industry


Rudolf Trettenbrein is the Managing Director of INVERTO Austria. He helps Austrian clients from all industries with cost optimisation, the development of processes and procedures, and organisational forms and structures in procurement and supply chain management. Rudolf Trettenbrein was born in Austria and studied law.

He has extensive experience in trade and in the consumer goods industry within the European market. Before joining INVERTO he worked for several international retail groups, most recently as a member of the Board of Directors, where he was responsible for procurement, category management and marketing for the Austrian and Southeastern European markets.


Based on his years of experience in trade, Rudolf Trettenbrein has developed a practical approach called Category Management 2.0, which focuses on the retail company’s overall strategy. Based on this approach, topical issues such as regionalism and possible differentiations in trade have been explored. He is an expert in the fields of full-range, food and discount retail, and helps retailers with process optimisation and cost reduction.

Personal life

Rudolf Trettenbrein is married with three children and lives in Salzburg. He makes the most of Salzburg’s idyllic surroundings to pursue his hobbies, such as running, cycling, skiing and hiking, which give him new energy for his projects.

Discover further publications

INVERTO Magazines

In the interview, Rudolf reports on the first ten years of INVERTO in Austria.

White Paper

Companies should take independent advice and determine which sustainability criteria are most important to them.

Client Case

The aim was to optimize procurement and realize savings by adapting the procurement process to harvest times and price developments.

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