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Rudolf TrettenbreinManaging Director , Vienna


Areas of expertise

  • Retail
  • Private label products
  • Consumer goods industry


Rudolf Trettenbrein is the Managing Director of INVERTO Austria. He helps Austrian clients from all industries with cost optimisation, the development of processes and procedures, and organisational forms and structures in procurement and supply chain management. Rudolf Trettenbrein was born in Austria and studied law.

He has extensive experience in trade and in the consumer goods industry within the European market. Before joining INVERTO he worked for several international retail groups, most recently as a member of the Board of Directors, where he was responsible for procurement, category management and marketing for the Austrian and Southeastern European markets.


Based on his years of experience in trade, Rudolf Trettenbrein has developed a practical approach called Category Management 2.0, which focuses on the retail company’s overall strategy. Based on this approach, topical issues such as regionalism and possible differentiations in trade have been explored. He is an expert in the fields of full-range, food and discount retail, and helps retailers with process optimisation and cost reduction.

Competence Center

As part of his role as Managing Director, he and his team are responsible for carrying out studies and observing trends in the Competence Center Retail & Consumer Goods.

Personal life

Rudolf Trettenbrein is married with three children and lives in Salzburg. He makes the most of Salzburg’s idyllic surroundings to pursue his hobbies, such as running, cycling, skiing and hiking, which give him new energy for his projects.

Discover further publications


Sustainable Packaging Whitepaper

In this whitepaper, you will gain important insights into the topic of sustainable packaging solutions.


Sustainability & Packaging Study 2020

Key findings of the study on "Sustainable Packaging" and recommendations for action

INVERTO Magazines

How return to regional supply chains succeeds

Regional supply chains: Why Go Further Abroad? How to return to the regional supply chain!

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