Business consulting: procurement for media and advertising
Few industries business models have been as profoundly impacted by digitization as media companies and advertising agencies. The boundaries between print, radio, film and TV, and events have long been eroded, as have those between online and offline. The same applies to the business segments: publishers operate online marketplaces, streaming services shoot movies and internet retailers publish magazines and organize events. To provide the necessary funds for these further developments, the respective core business must generate profit. Procurement is required to procure at optimal cost for the “old” business. At the same time, it must be capable of sounding out the markets for innovations and finding suitable suppliers.
Our experts for the media industry support you both in cost optimization and in realigning your procurement to innovative business models.