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What’s your story Florian?

Please introduce yourself and tell us what brought you to INVERTO?

I was born and grew up in Berlin. I’m 41 years old and married with two kids aged 5 and 7. In my freetime I love cooking and to  go fishing for predatory fish. And, just between us, I’ve been gaming since I was 8 years old on any console I could get my hands on, including the computer. So, I’m still a kid at heart. It also seems I’ve got my son hooked on it now too.

When it comes to my job, I definitely didn’t take the traditional HR route. I did an apprenticeship in media design at an online agency in Cologne, and then studied marketing in Berlin. After stints as a self-employed web developer and in marketing at a start-up, I went into HR consulting and spent several years working as a consultant at Kienbaum, a consultancy located near Cologne, and later headed up the in-house HR marketing agency. At some point, I wanted a change and decided to go into the customer side of recruiting as a line manager. So, I spent a good five years with home improvement retailer ‘toom BauMarkt’, which is part of the REWE Group. And because I can’t stay still – I’ve already moved 12 times – I noticed a job for an area manager in recruiting at the global HQ of Lidl in Neckarsulm, Germany.

What do you do at INVERTO?

Since May 2017, I have been responsible for Talent Acquisition & Employer Branding at INVERTO. My areas of responsibility cover the entire spectrum of recruiting, from active sourcing (directly contacting candidates from INVERTO) and HR diagnostics to university and HR marketing. On top of that, there’s employer branding, which basically means establishing and maintaining an employer brand. This is a vital strategic area for us right now.


Do you have any extraordniary secrets to share with us?

I fronted a metal-punk band in my younger days. I was very loud, running around screaming and jumping in skater clothes that were far too big for me. I was also very into the vegan lifestyle, bombarding my family and my “normal” friends every day with nuggets of wisdom about animal welfare, albeit with partial success. And when my mother started serving tofu for dinner instead of meatballs, my dad and my brother were delighted…not! But, nowadays I love a good kebab!

Who was your personal childhood hero?

No question: Bud Spencer! I wasn’t allowed to watch Chuck Norris back then.

What was the last gig you went to?

My music taste is more mainstream these days. I last saw Coldplay at the RheinEnergie Stadium in Cologne. But, I actually don’t like big concerts. I much prefer a smaller, more intimate gig where I can see the singer without wearing glasses.


Further stories & secrets!

  • Cologne
  • Copenhagen
  • London
  • Munich
  • Shanghai
  • Stockholm
  • Vienna

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