What steps does INVERTO plan to take this year to gain a foothold in this market?
BCG’s Paris office is the undisputed market leader and we already took the first steps together last year by adding a new level to projects with our implementation orientation. Bringing in additional expertise, quick intervention and leveraging our unique benchmark database is crucial in this set-up, especially for transformation projects as well as in the private equity sector. We intend to further strengthen this this year with our own local office.
In addition, we are taking a very ambitious approach to building up our French business: We want to redefine the meaning of cost optimization. Even though cost reduction is high on the agenda of all managers, the topic has a negative connotation, as something that is no fun and consumes resources. But if we use a smart approach to cost reduction, it is a real value driver and can become a project of heart, especially when combined with trending topics like smart design, waste and CO2 reduction, agility and more.