Book: Hamster oder Haifisch

Hamster oder Haifisch (Buying like a shark or a hamster?!)

The word ‘buyer’ often conjures up an image of a shark that bares its teeth when it comes to tough price negotiations. However, that usually yields only short-term successes. A quite different approach – that of sustainability – can make all the difference at family-run companies in particular. Successful family businesses don’t just bare their teeth, they adopt a more far-sighted perspective to provide for difficult times – just like a hamster…

Orders can be placed at:
Hamster oder Haifisch (available in German language only)