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Beratung Marketing Einkauf - Marketing Procurement Consulting

Marketing Procurement Consulting

Get more performance for your budget by reducing procurement costs in marketing and digital media

The growth of digital and mobile technologies means that conventional marketing faces the challenge of having to serve additional sales channels in order to remain competitive. The mobile advertising industry has grown by more than 60 per cent since 2014. In order to keep up with this rapid development, marketing executives face the challenge of investing in apps, mobile advertising and social media channels with their existing budgets. An optimal distribution of the marketing budget is difficult, particularly in terms of efficiency.

We optimize your entire marketing spend, from traditional print to online media and agency services, achieving performance increases of 19-22% and creating more leeway in terms of budget without sacrificing quality or service. In addition to reducing costs in terms of your existing marketing spend, we also support you to expand your marketing activities at a low cost and secure the best terms for you.

 

How do we do it?

Performance analysis with e-map

Using our specially developed e-map tool, we assess the existing potential and your marketing performance compared to the competition. We provide the benchmark results within 48 hours, showing your strengths, weaknesses and the appropriate measures for your business to improve its performance. With our marketing savings calculator, you can calculate the proportion of marketing expenditure savings that you can make by working with INVERTO and implementing new measures. This allows you to get much more out of your marketing budget. In addition to analysing the requirements for an optimal market response, we also evaluate your internal procurement processes within projects and help you to optimize them. We can explain our assessment or evaluation using different benchmarks from your industry.

Marketing requirements as a substantial basis

When implementing potential, we work with your marketing department to develop comprehensive criteria to meet all of the technical requirements of optimization and maintain focus on improving performance.

We support you through selecting suppliers and agency pitches

Our extensive database contains a large number of suitable suppliers, whether you need classic agencies, media, fulfilment, advertising materials, printed products, POS materials or specialized online SEA/SEO and affiliate marketing providers. This allows us to quickly identify suppliers that meet your needs. If we carry out pre-selection with you, we then support you to implement successful agency pitches and tenders.

Cost breakdowns and calculating target prices for pricing transparency

We have achieved significant savings for our clients through cost breakdowns during the procurement of marketing services. Cost per thousand is common in marketing, but it provides no transparency in terms of the actual costs incurred in providing services. This means that there is generally only a relative price basis available for cost comparison. Breaking down costs gives you strong negotiating levers and therefore significantly better procurement conditions.

Our expertise in marketing procurement and our many years of experience mean that you can also benefit from our accurate target costing. Accurate cost analysis, divided into individual components, provides you with other very powerful negotiating levers. We can accurately calculate the costs of the individual components of a product or service and identify cheaper items for comparison. We already have suitable reference values for many common marketing services.

Choose the right remuneration model with our support

In addition to conventional remuneration models, new remuneration models have established themselves on the market, including product price lists and fully variable performance-based fees. Fix-plus models are also possible, which blend different remuneration models. Selecting an appropriate remuneration model plays an important role in achieving the highest possible performance level for your existing budget and ensuring efficient use of your agency budget. We assist you in the selection of suitable remuneration models and coordinate them for you as part of negotiations with agencies.

Implementation-oriented collaboration

We will support you to implement your new processes and/or transition to new service providers and suppliers. The result of our projects are contracts with service providers and suppliers, which permanently secure your target savings and optimum quality standards.

We take your marketing quality requirements very seriously

Our projects achieve both optimized prices and added value. We improve your marketing performance and create important margins within your existing budget.

 

The results:

  • Increased marketing performance
  • Long-term, profit-boosting savings for major investments in digitisation
  • Integration of marketing and procurement for long-term cost reduction and improved performance

 

 

Are you interested in an efficient distribution of your marketing budget, as well as a substantial performance increase?

Dr. Frank Wierlemann (frank.wierlemann@inverto.com) and Haluk Sagol (haluk.sagol@inverto.com) are at your disposal for any questions regarding marketing procurement.

Projects

Marketing einkauf, organisationsentwicklung im einkauf

Tomorrow Focus increases efficiency through combining marketing and procurement.

Optimierung indirekter Einkauf

Improved marketing sourcing delivers more marketing without increasing the budget for Freixenet

Procurement Optimisation Project

Sto AG – project management makes specialist functions a long-term player in change processes



What our clients say about us


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Thomas Pfeiffer, Head of Product Development at willhaben.at

„Together with INVERTO, we have achieved a result that we did not think possible at the beginning of the project. The overall package of tender preparation, service provider workshops and rounds of negotiations at top management level has raised our hosting landscape to a new level of price performance. I thoroughly recommend working with INVERTO.“

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Dr. Jürgen Wickl, Managing Director of Styria Media IT

„By preparing a functional specification, we managed to advertise requirements in a tailored way. INVERTO’s orientation towards precise customer requirements and benchmarks as well as professional negotiations has contributed significantly to the success of this project. The close involvement of employees in this structured tender process is an additional bonus, and something which will benefit us in years to come.“

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Siniša Mitrović, mag.oec., Managing director, Styria Tiskara Zagreb

„Due to the flexibility of the team, we managed to receive additional offers from suppliers and hence increase competition between existing suppliers. Through centralization of our former pick-up locations in Croatia and Bosnia-Herzegovina we managed to reduce the operational work for our employees. Furthermore, this centralization led to a huge additional revenue from our waste paper business. The project work with INVERTO was very professional and made this great result possible.“

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Marc Lamure, Director, Montagu Private Equity Associates LLP

„INVERTO has helped D.O.R.C. with the professionalization of the procurement organization and accompanied the supplier negotiations for various products and services. By implementing new processes and working with procurement staff, the achieved savings enhance sustainability and will result in a more profitable organization.“

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Erwan Quemener, Purchasing Director, Chassis Brakes International

„INVERTO helped us in raising undreamed-of sources of savings in both direct material and indirect material areas. They did not only identify these potentials but they supported us in the implementation phase with a great professionalism.“

Nick Gerrard, CFO, MID Essex Hospital Services NHS Trust

„INVERTO’s market and product knowledge have been invaluable in helping the Trust deliver substantial cost savings in a short space of time. They have the ability to talk the clinicians language, optimise the procurement process and deliver a result the trust could not have achieved itself.“

Bart Stubbe, Vice President of Purchasing LINPAC Group

„INVERTO are assisting LINPAC since early 2008 in transitioning from a decentralised to a category purchasing structure, bringing sourcing expertise, skilled resources, technology and methodology to recognise, create and release value to the company.“


  • Cologne
  • Copenhagen
  • London
  • Munich
  • Shanghai
  • Stockholm
  • Vienna

We deliver results.