Marketing Procurement Consulting
Get more performance for your budget by reducing procurement costs in marketing and digital media
The growth of digital and mobile technologies means that conventional marketing faces the challenge of having to serve additional sales channels in order to remain competitive. The mobile advertising industry has grown by more than 60 per cent since 2014. In order to keep up with this rapid development, marketing executives face the challenge of investing in apps, mobile advertising and social media channels with their existing budgets. An optimal distribution of the marketing budget is difficult, particularly in terms of efficiency.
We optimize your entire marketing spend, from traditional print to online media and agency services, achieving performance increases of 19-22% and creating more leeway in terms of budget without sacrificing quality or service. In addition to reducing costs in terms of your existing marketing spend, we also support you to expand your marketing activities at a low cost and secure the best terms for you.
How do we do it?
Performance analysis with e-map
Using our specially developed e-map tool, we assess the existing potential and your marketing performance compared to the competition. We provide the benchmark results within 48 hours, showing your strengths, weaknesses and the appropriate measures for your business to improve its performance. With our marketing savings calculator, you can calculate the proportion of marketing expenditure savings that you can make by working with INVERTO and implementing new measures. This allows you to get much more out of your marketing budget. In addition to analysing the requirements for an optimal market response, we also evaluate your internal procurement processes within projects and help you to optimize them. We can explain our assessment or evaluation using different benchmarks from your industry.
Marketing requirements as a substantial basis
When implementing potential, we work with your marketing department to develop comprehensive criteria to meet all of the technical requirements of optimization and maintain focus on improving performance.
We support you through selecting suppliers and agency pitches
Our extensive database contains a large number of suitable suppliers, whether you need classic agencies, media, fulfilment, advertising materials, printed products, POS materials or specialized online SEA/SEO and affiliate marketing providers. This allows us to quickly identify suppliers that meet your needs. If we carry out pre-selection with you, we then support you to implement successful agency pitches and tenders.
Cost breakdowns and calculating target prices for pricing transparency
We have achieved significant savings for our clients through cost breakdowns during the procurement of marketing services. Cost per thousand is common in marketing, but it provides no transparency in terms of the actual costs incurred in providing services. This means that there is generally only a relative price basis available for cost comparison. Breaking down costs gives you strong negotiating levers and therefore significantly better procurement conditions.
Our expertise in marketing procurement and our many years of experience mean that you can also benefit from our accurate target costing. Accurate cost analysis, divided into individual components, provides you with other very powerful negotiating levers. We can accurately calculate the costs of the individual components of a product or service and identify cheaper items for comparison. We already have suitable reference values for many common marketing services.
Choose the right remuneration model with our support
In addition to conventional remuneration models, new remuneration models have established themselves on the market, including product price lists and fully variable performance-based fees. Fix-plus models are also possible, which blend different remuneration models. Selecting an appropriate remuneration model plays an important role in achieving the highest possible performance level for your existing budget and ensuring efficient use of your agency budget. We assist you in the selection of suitable remuneration models and coordinate them for you as part of negotiations with agencies.
We will support you to implement your new processes and/or transition to new service providers and suppliers. The result of our projects are contracts with service providers and suppliers, which permanently secure your target savings and optimum quality standards.
We take your marketing quality requirements very seriously
Our projects achieve both optimized prices and added value. We improve your marketing performance and create important margins within your existing budget.
- Increased marketing performance
- Long-term, profit-boosting savings for major investments in digitisation
- Integration of marketing and procurement for long-term cost reduction and improved performance
Are you interested in an efficient distribution of your marketing budget, as well as a substantial performance increase?