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Procurement Consulting for digital markets media and it

Digital Markets, Media & IT

Agile and Sustainable Procurement Management for Dynamic Business Models

From large internet firms, media companies, online portals and social networks to other mobile and online services, no industry is currently as fast-moving and shaped by change as the digital market. In-depth specialist knowledge and proximity to industry trends are prerequisites to succeed in this dynamic field.

Digitization is changing the industry from the ground up. In particular, rapidly growing digital platforms such as Pinterest, XING or HolidayCheck are visited more and more frequently on mobile devices like tablets and smart phones and so-called ‘second screen’ media consumption continues to grow. This rapid market growth requires the continuous adaptation of business processes to ensure competitiveness.


We adapt business processes to your growth

The priority for many internet companies, online portals and networks has been almost exclusively growth, so they have now reached a level of maturity where their profitability and therefore the professionalisation of their business processes is now gaining in importance. Many of these business models are based on complex interactions with a wide range of external partners.

Modified media spending is a prime example. Media campaigns are becoming much more complex, and purchasing related services, such as for online marketing, requires special expertise. The same applies to analysing the performance of existing partners and contract design for new, specialised service providers. The growth of the company also requires developing conventional marketing activities, where expertise in buying TV and radio ads, for example, is vital.

Our industry project experience shows that internet companies can reduce costs and complexity, unlock significant competitive advantages and ensure the success of the company in the long term through customised procurement management. Our industry expertise helps you to implement these advantages.

Improving profits by reducing procurement costs

We identify and evaluate your most important interfaces and help you to manage them successfully for the long term. By identifying possible savings and developing potential, you can not only reduce your costs but also increase your profits.

We know the levers required for optimal cost reduction

In addition to the fields of marketing, virtual services and IT services, effective savings can also be made through tenders and negotiations with CEP service providers. Companies with an online shop are facing steadily increasing shipping costs. We find solutions to make package distribution economical for the long term and reduce shipping costs. Thanks to our expertise, we know the different levers that we can use to best improve conditions for purchasing CEP services.

We support you to make efficient technological developments

We achieve transparency in terms of relevant markets and create the necessary scope to support you in efficiently and cost-effectively introducing new business models, such as an infrastructure for data management and integration to monetise data. We conduct strategic negotiations with service providers such as providers, agencies and social media platforms.


The results:

  • Sustainable cost reduction
  • Risk reduction
  • Established knowledge in the company



Adjust the business processes to your growth and use the existing opportunities for long-term savings.

Dr. Kiran Mazumdar and Haluk Sagol are at your disposal for any questions regarding a potential implementation in you company.


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What our clients say about us

Maryne Lemvik, CEO Skanem AS

„In an interactive sales training with a high degree of practical relevance, our sales staff learned how to approach negotiations like buyers. This change of perspective has decisively changed our sales negotiations. Thanks to INVERTO, our employees now feel better prepared and can draw on professional methods and tactics to achieve better negotiation results - a decisive step in the further development of our sales.“

Ole Anton Gulsvik, CEO, Seven Seas

„INVERTO conducted a detailed analysis of our international processes, and by introducing a new strategic approach for our procurement, it achieved substantial efficiency gains.“

Patrick Juhl, Head of Procurement, Seven Seas

„As a result of the central procurement organization implemented by INVERTO, as well as the pooling of demands, we were able to make double-digit percentage savings.“

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Thomas Pfeiffer, Head of Product Development at

„Together with INVERTO, we have achieved a result that we did not think possible at the beginning of the project. The overall package of tender preparation, service provider workshops and rounds of negotiations at top management level has raised our hosting landscape to a new level of price performance. I thoroughly recommend working with INVERTO.“

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Dr. Jürgen Wickl, Managing Director of Styria Media IT

„By preparing a functional specification, we managed to advertise requirements in a tailored way. INVERTO’s orientation towards precise customer requirements and benchmarks as well as professional negotiations has contributed significantly to the success of this project. The close involvement of employees in this structured tender process is an additional bonus, and something which will benefit us in years to come.“

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Siniša Mitrović, mag.oec., Managing director, Styria Tiskara Zagreb

„Due to the flexibility of the team, we managed to receive additional offers from suppliers and hence increase competition between existing suppliers. Through centralization of our former pick-up locations in Croatia and Bosnia-Herzegovina we managed to reduce the operational work for our employees. Furthermore, this centralization led to a huge additional revenue from our waste paper business. The project work with INVERTO was very professional and made this great result possible.“

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Marc Lamure, Director, Montagu Private Equity Associates LLP

„INVERTO has helped D.O.R.C. with the professionalization of the procurement organization and accompanied the supplier negotiations for various products and services. By implementing new processes and working with procurement staff, the achieved savings enhance sustainability and will result in a more profitable organization.“

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Erwan Quemener, Purchasing Director, Chassis Brakes International

„INVERTO helped us in raising undreamed-of sources of savings in both direct material and indirect material areas. They did not only identify these potentials but they supported us in the implementation phase with a great professionalism.“

Nick Gerrard, CFO, MID Essex Hospital Services NHS Trust

„INVERTO’s market and product knowledge have been invaluable in helping the Trust deliver substantial cost savings in a short space of time. They have the ability to talk the clinicians language, optimise the procurement process and deliver a result the trust could not have achieved itself.“

Bart Stubbe, Vice President of Purchasing LINPAC Group

„INVERTO are assisting LINPAC since early 2008 in transitioning from a decentralised to a category purchasing structure, bringing sourcing expertise, skilled resources, technology and methodology to recognise, create and release value to the company.“

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We deliver results.